All this buzz about 20plenty being the year for growth and change and positivity and all that is good in the world; has made me think back to some painful work experiences over the past few years.
Ever heard of the 70/20/10 Marketing principle? Maybe you know it as the 70/20/10 principle for innovation? No. Let’s dive right in. First, let’s look at where this principle (most likely) was derived from. The 70.20.10 learning and development formula is famous and was developed by someone named Morgan McCall alongside the Centre for Creative
Meetings! Love them or hate them at some point in your career you’ll be the one furiously taking notes in a meeting to ensure nothing crucial is left out. We’ve all been here and when I started as an Account Manager in an agency, this was something that really stressed me out. What if I
So, I realize this blog is about digital marketing, but it’s also about people and the working world.
At some point in your digital journey, you’ll come across GA (Google Analytics). Google Analytics is a powerful tool that can help you uncover and understand so many aspects of how people are engaging with your website, what they are interested in and so much more.
Google Fundamentals of Digital Marketing. Whether you are trying to bolster your CV, upskill yourself or broaden your horizons, it can be difficult to decide what courses are worthwhile to explore. I love online courses, as I am a bit of a busybody, and often will have course content blaring in my ears while working
If you’re a big fan of Apple products (like I am) then this post is for you. If not, perhaps skip to a different article.
Whether you like stock photography or not, having professional images to use for your collateral is an integral part of marketing. Budgets and time don’t always allow for photoshoots and images are a key component to conveying and communicate tone, feel and stories which often help transcend language barriers too.
Spoiler alert! URL Shorteners are absolutely underrated tools! To set the scene, you’re trying to post that perfect social media post, but you’ve run out of characters to insert a link… Cue the URL Shortener to the rescue.