Everyone knows you should be tracking and actively monitoring your Analytics account as much as possible, but what is a bunch of numbers if you don’t really understand what they mean? This isn’t exactly the post that’s going to cover all of that and turn you into an Analytics expert, but it’s where you start. If you want to certify yourself in Google Analytics, you can read more about the course in this article
When we used to do all our reading by getting books from the library, we followed the Dewy Decimal System to find what we were looking for. This system is used to classify books in their shelf locations by subject. Search engine optimisation is what Dewy Decimal System is to the internet, it’s a practice
At some point in your digital journey, you’ll come across GA (Google Analytics). Google Analytics is a powerful tool that can help you uncover and understand so many aspects of how people are engaging with your website, what they are interested in and so much more.
If you’re like me, and you work in digital marketing, you may have had some really interesting conversations with clients, friends and even your parents about various digital activities.