Everyone knows you should be tracking and actively monitoring your Analytics account as much as possible, but what is a bunch of numbers if you don’t really understand what they mean? This isn’t exactly the post that’s going to cover all of that and turn you into an Analytics expert, but it’s where you start. If you want to certify yourself in Google Analytics, you can read more about the course in this article
All this buzz about 20plenty being the year for growth and change and positivity and all that is good in the world; has made me think back to some painful work experiences over the past few years.
Ever heard of the 70/20/10 Marketing principle? Maybe you know it as the 70/20/10 principle for innovation? No. Let’s dive right in. First, let’s look at where this principle (most likely) was derived from. The 70.20.10 learning and development formula is famous and was developed by someone named Morgan McCall alongside the Centre for Creative
When we used to do all our reading by getting books from the library, we followed the Dewy Decimal System to find what we were looking for. This system is used to classify books in their shelf locations by subject. Search engine optimisation is what Dewy Decimal System is to the internet, it’s a practice
Meetings! Love them or hate them at some point in your career you’ll be the one furiously taking notes in a meeting to ensure nothing crucial is left out. We’ve all been here and when I started as an Account Manager in an agency, this was something that really stressed me out. What if I
So, I realize this blog is about digital marketing, but it’s also about people and the working world.
At some point in your digital journey, you’ll come across GA (Google Analytics). Google Analytics is a powerful tool that can help you uncover and understand so many aspects of how people are engaging with your website, what they are interested in and so much more.
Google Fundamentals of Digital Marketing. Whether you are trying to bolster your CV, upskill yourself or broaden your horizons, it can be difficult to decide what courses are worthwhile to explore. I love online courses, as I am a bit of a busybody, and often will have course content blaring in my ears while working
If you’re a big fan of Apple products (like I am) then this post is for you. If not, perhaps skip to a different article.
Title The Subtle Art of Not Giving A F%ck Subtitle A counterintuitive approach to living a good life Author Mark MansonIn his own words: “I write about big ideas and give life advice that doesn’t suck. Some people say I’m an idiot. Other people say I saved their life. Read and decide for yourself.” Author