Digital Marketing Dictionary

This page is your very own digital marketing dictionary; a cheat sheet for definitions and acronyms. You’ll find multiple definitions here that you can use at your discretion for presentations or proposals. Please note all definitions are marketing relation i.e. retention would be for retention marketing and not employee retention unless otherwise stated.

If you click on the Definition it will take you to the source.

Last update: 19 May

WORDDEFINITION
AcquisitionPut simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading consumers to purchase a company’s products and/or services.
AcquisitionCustomer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes.
AcquisitionCustomer acquisition is the process of bringing new customers to your brand. This typically is done through marketing, and one of the goals is to maintain a consistent influx of new customers.
AlgorithmsIn mathematics and computer science, an algorithm is an unambiguous specification of how to solve a class of problems. Algorithms can perform calculation, data processing, automated reasoning, and other tasks.
AlgorithmsAn algorithms is a step by step procedure to solve logical and mathematical problems
AlgorithmsAn algorithm is a step by step method of solving a problem. It is commonly used for data processing, calculation and other related computer and mathematical operations.
BrandA brand is a name given to a product and/or service such that it takes on an identity by itself.
BrandA brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
BrandPut simply, your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic). Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind.
Content MarketingContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content MarketingContent marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using content across the customer life cycle and the business functions in a consistent, integrated and continuous way.
Content MarketingContent marketing is the creation and distribution of online content designed to attract and engage an audience.
Customer RetentionCustomer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections.
Customer RetentionCustomer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer.
Customer RetentionCustomer retention is the ability of a company to retain its customers over a period of time. Customer retention a percentage that measures how many customers a company keeps at the end of a set time period, and the number impacted by the number of new customers acquired and the number of customers who churn.
Digital TransformationDigital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
Digital TransformationDigital transformation is the application of digital technologies to fundamentally impact all aspects of business and society.
Digital TransformationDigital transformation involves using digital technologies to remake a process to become more efficient or effective. The idea is to use technology not just to replicate an existing service in a digital form, but to use technology to transform that service into something significantly better.
PPCPPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
PPCStands for “Pay Per Click,” and is used in online advertising. PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ad. Banner ads, Flash ads, and textual ads can all be used to generate pay per click revenue for publishers. Many search engines also use the pay per click model, showing sponsored results along with other relevant results for searches. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads.
PPCPay-per-click (PPC) marketing is a complex digital marketing channel. It presents a significant opportunity for digital marketers to grow their traffic and conversion metrics.
SEOSEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEOSearch Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.
SEO
Read more about what SEO is here.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Social MediaPrimarily internet or cellular phone based applications and tools to share information among people. Social media includes popular networking websites, like Facebook and Twitter; as well as bookmarking sites like Reddit. It involves blogging and forums and any aspect of an interactive presence which allows individuals the ability to engage in conversations with one another, often as a discussion over a particular blog post, news article, or event.
Social MediaA term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content based on user participation and user-generated content (UGC).
Social MediaSocial media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
Social MediaA term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content based on user participation and user-generated content (UGC).
URL RedirectsA URL redirect is a webserver function that sends a user from one URL to another. Redirects commonly take the form of an automated redirect that uses one of a series of status codes defined within the HTTP protocol.
URL RedirectsURL Redirect (also referred to as URL Forwarding) is a technique which is used to redirect your domain’s visitors to a different URL. You can forward your domain name to any website, webpage, etc. which is available online.

Redirects use status codes defined within the HTTP protocol.
URL RedirectsURL redirection, also known as URL forwarding, is a technique to give a page, a form or a whole Web application, more than one URL address. HTTP provides a special kind of responses, HTTP redirects, to perform this operation used for numerous goals: temporary redirection while site maintenance is ongoing, permanent redirection to keep external links working after a change of the site’s architecture, progress pages when uploading a file, and so on.
URL ShortenersA URL shortener is a Web site that will create a short Uniform Resource Locator (URL) or Web page address from a long one so that the short version, which is easier to remember and enter, can be used instead.
URL ShortenersIt’s a web tool that randomly allocates a sequence of numbers and characters to the URL that you want to shorten. It will considerably reduce the length of the original link.
URL ShortenersA URL shortener is an online application that converts a regular URL (the web address that starts with http://) into its condensed format.
UXUser experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products
UXUser experience refers to the singular and accumulated experiences that occur for users as a consequence of them interacting with an object in a given context.
UXUser experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.