When we used to do all our reading by getting books from the library, we followed the Dewy Decimal System to find what we were looking for.
This system is used to classify books in their shelf locations by subject. Search engine optimisation is what Dewy Decimal System is to the internet, it’s a practice that you can apply to improve the visibility of your website and ensure your content is reaching the right audience who has an interest in consuming your content (in this blog’s case) or finding your product or service. If you want to read more about SEO and how to understand it better, you can read more about it here.
For those in the know, or getting in the know, this article will focus on:
- Common SEO terms that are used
- What these terms mean
- And how they can be valuable to you
1. Search Engine Results Page (SERP):
SERP is a common term used to describe pages that will be displayed by a search engine in response to a query by a user. In a nutshell, it’s basically a list of results that are shown when you ask something of the search engine or use keywords to find something.
It’s useful to know that your site will appear on this listing page above others. Relevance plays a big role when you are looking at the SERP. You want to make sure your content is relevant to the audience you are trying to reach.
2. Domain authority (DA):
One of the main subject matter experts on SEO is Moz. Moz defines domain authority as “a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
Interestingly, this is not a metric that Google uses to determine rankings, BUT, this metric developed by Moz can give you a fantastic way to see how your domain is doing and can help you find websites that will send credibility signals to your site (through backlinks). Even though it was developed by Moz, it is now a common metric used across many SEO tools. Domain authority is a useful way for you to make decisions about collaborations with other domains and also make informed decisions about earning or buying backlinks to your sites.
Backlinks is a widely discussed topic within the SEO environment. It can be confusing as hell to understand as it comes with its own set of terms that are specific to this term. To unpack this a bit more; backlinks can be defined as any inbound links to your site. A backlink would be a link from another site to content on your site and is a great way to show Google that your site is relevant.
4. Link Juice:
Link Juice is a term that Woorank “refers to as the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.” Therefore it’s quite important to have links with
5. Internal Links:
Internal Links are links within your own domain and are useful for you to help visitors to your site find relevant content. This makes it easier for a visitor on your site to find what they are looking for.
6. Low-quality backlinks:
Low-quality backlinks are links that can do more harm than good to your site. These links can be from automated sites, spam sites and can even be from some porn sites. Often businesses will follow a backlink buying strategy to improve and grow their organic rankings, but this can be dangerous if the wrong or low-quality backlinks are purchased. You need to be very careful when choosing to buy any backlinks to boost your organic performance on your site.
7. Keyword Research:
Keyword research is all about understanding what your audience wants. Essentially what keyword research will do is help you understand the various words and phrases people are using to find your site. There are various techniques and tools to help you with your keyword research. When doing keyword research you need to consider that there are many ways in which people search. Your definitive list of known search terms may not be the complete list of terms you should be trying to rank for and this is where keyword research is crucial.
Metadata can be super daunting to update and manage. According to Websightdesign “SEO metadata is what appears on search engine result pages (SERP) when a website comes up for certain queries. It includes the title of the page and its meta description (descriptive text below the title).”
If you still aren’t really sure what this means I hope this illustration will show you where this data appears by breaking it down a bit by Title Metadata and Meta Description. It’s really important to update these descriptions and titles as this is a way for you to ensure people choose your website when looking at SERP’s
“Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content.” – Moz
So basically, crawling is a term to explain how search engines find information and data on the interwebs (it’s not called interwebs for no reason). The internet is basically a massive spiderweb of data that we all connect to. The great thing about crawling is that YOU can actually tell search engines how to crawl your site.
10. Alt Tag
An alt tag is a really nifty way to ensure that you don’t get those little empty containers where images are supposed to be. Essentially the alt tag (or alt text) is a description that you give an image in the event that the image cannot (or does not) display to your website visitor. It’s a great way to show Google what your images are about.
I hope you’ve found some value in the above 10 common SEO terms unpacked post. Are there any other terms you would add?