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Google Analytics – Find your way around

by Pauline

Everyone knows you should be tracking and actively monitoring your Analytics account as much as possible, but what is a bunch of numbers if you don’t really understand what they mean?

This isn’t exactly the post that’s going to cover all of that and turn you into an Analytics expert, but it’s where you start. If you want to certify yourself in Google Analytics, you can read more about the course in this article here.

Today we will focus on the Google Analytics navigation and layout, taking the strain out of you having to click around aimlessly to find what you need. Let’s start with the basics.

You can log into your Google Analytics account via this link.

The “Home Screen” and how to use the Account Selector:

For this tutorial, I have used a tutorial account as set up by Google to teach new users how to use the platform. It’s called the Google Merchandise Store. You can access this demo yourself here if you’d like.

About different Accounts, Properties and Views:

If you have more than one website you are able to toggle between more than one site by using the function illustrated below.

Google follows the structure below for accounts. 

Accounts > Properties and Apps > Views

This enables you to set up tracking on your various platforms, for example in the images above. I have the Demo Account (by Google) and my account for this blog.

Under Properties you see the Google Merchandise account. You may also have a property set up for your App or another web environment, so you may see multiple accounts. Sidenote: This may seem strange but there are sites that still house the mobile version of their site on a different URL to their desktop URL.

Then you see a section called Views. Views give you the ability to streamline your data sources i.e like in the example mentioned above you could have a view that gives you a combined look of your app and website at once. Another way to use this is to use the view function to look at your different sub-domains (if you have any, like with multiple language sites)  you could use this function.

Moving on…


This little bell is your friend. It will give you notifications about your properties and also potentially tell you if you need to improve anything or if data isn’t being collected properly.

Help, Settings and Feedback:

  • Familiarise yourself with the question mark, it’s a way for you to search for Help(ful) articles and also a way to send feedback.
  • The User Icon (this may be a greyed-out image if you haven’t uploaded a picture that’s associated with your Google account, I clearly have had mine since Uni days). This is what you use when you want to switch between your Google Accounts.
  • And those 3 little dots are your way to send feedback to Google.


Your safe space. Well maybe not when you start out, but this is your space to create customised reports to help you craft reports that are specific to your needs.

Let’s get familiar with the Reports Left Hand Bar:

Okay, so each of these sections covers a section that you can use to create reports and turn data into insights.

To make this a bit more useful, I will drill down into each section individually.

As a start the Reports sections that are in the Analytics interface are:

  • Realtime
  • Audience
  • Attribution
  • Discover
  • And lastly Admin

Did this article help you find your way around your Google Analytics Account?

Let me know in the comments below or visit FacebookTwitter or Instagram for more from Not The Boss. I’d love to hear from you!

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Dom Birch Jan 28, 2020 - 8:48 pm

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BrianNut Mar 28, 2020 - 12:58 pm

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