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Make your LinkedIn profile stand out

by Pauline

As we adapt to the new way of things during a global pandemic, now is probably the perfect time to take charge of all of those projects you’ve been trying to get round to. Whether it’s updating your LinkedIn profile or actually setting up a profile. This article will help you make your LinkedIn profile stand out from the crowd. 

If you’re unfamiliar with Linkedin, here are some facts about LinkedIn to convince you to take the plunge today.

Facts about Linkedin:

  • There are more than 575 million registered LinkedIn members
  • 40% of these members access their LinkedIn daily
  • 20 million companies are listed on LinkedIn
  • It’s become a formidable recruiting tool with a study finding more than 122 million have been offered interviews via this platform
  • If you need more mind-blowing stats, read this article by Kintsa.com

Whether you are actively looking for a new job opportunity or looking to expand your network, you can be sure that people will be looking at your LinkedIn profile to get a better sense of who you are and what experience you bring to the table. I’ve often left meetings and seen that key stakeholders have viewed my profile to learn more about me.

Taking time to create a truly representative LinkedIn profile, will make you stand out from the crowd and help you build your personal brand.

Joining LinkedIn

First things first. If you haven’t joined yet, do so now. Joining is super simple. All you need to do is provide your email address and create a safe password. Try to use your personal email instead of a work-related one if you can as you’ll want to get notifications from LinkedIn as you become more and more familiar with it..

Join LinkedIn now

Now that you’ve created your account, you need to start filling out your profile. You’ll get more success if you add as much detail as you can.

The goal here is to get you to the LinkedIn All-Star status.


Well, LinkedIn says:

“Being an All-Star helps get you found and can be done by completing seven components of your profile. Let’s dive into the All-Star world to make those goals happen! There are five levels of status, from least complete to highest completion: Beginner, Intermediate, Advanced, Expert and All-Star”

Everything you need to update your Profile

Your Profile Picture:

Some handy tips for choosing your profile picture.

Don’t use a group image

Make sure you pick an image that only has you in it. While you may look great in a picture you took with your hubby or best friend, you’ll want to ensure people will be able to easily know who you are.

Choose a high-quality picture

There’s nothing worse than seeing a grainy, dark image.

Ask for some external feedback

Ask a friend/colleague or friend what they think of your chosen picture or try using Photofeeler to see how your photo is rated in terms of competency, likeability and influence. Photofeeler is a service that allows you to get unbiased feedback from people on your images. I’ve just submitted my picture to Photofeeler and I’m looking forward to letting you know what the results show. 

Here’s my current picture, what do you think?
Don’t add any of these items

Pictures of you in a bikini, with any sort of alcohol in your hand, with any pets (unless it’s part of your business in which case, go for it), no bathroom selfies looking out a car window or an outdated picture from 10 years ago (unless you look exactly the same).

Your Headline:

Think about what you’d say If you had to introduce yourself to someone in 120 characters or less – this is what you should add to your headline. A good tip for your headline should include some phrases and keywords that show what value you add.

If you want to know how long 120 characters are, this sentence is 120 characters which show you how short a headline is.

Your Experience Section:

Fill out this section in terms of your current positions and a few prior positions. Don’t go too far back if you don’t feel it will add to your future employability or what you’d ideally like to do in the future.

Try and keep it short (people will most likely scan your profile, so a list gives them enough information to want to know more. Try to illustrate the value you brought, how you added the value and the difference you made while you were there.

You have a maximum of 2000 characters to show your experience, you don’t need to use all of it.

Top tip: Give a short paragraph followed by some bullet points.

If you are starting out and you don’t have any experience yet, because you are studying. You can List yourself as a Full-time student with points about what you are studying.

Show off your skills:

This is the last step you need to complete to achieve an All-start LinkedIn status. Add 5 relevant skills. You can add up to 50, but I’d recommend starting small and then adding as you see fit. Keep it professional, chewing gum may come up (yes, someone has added this before) but that doesn’t mean it’s something you’d want to be known for.

If you don’t have a skills section click Skills section under profile summary at the top of your profile. You may need to click View More to find this section

Have any specific questions about your LinkedIn profile I can assist you with?

Let me know in the comments below. I’d love to hear from you!

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Marlow Apr 30, 2020 - 6:33 pm

Love the article 👍 ….

Pauline May 1, 2020 - 12:43 pm

Thank you for your comment

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